NPR Video for corporate sponsorship sales dvd
See who did whatNPR’s strategic goal to solidify its financial foundation required the Corporate Sponsorship team to dramatically increase its sales revenue. To reach this objective, the group needed to augment sales capacity — i.e. hire more regional reps, and they needed better, more impressive tools to convince corporations to underwrite NPR programming. Goodbye PowerPoint, hello DVD! A new DVD-based presentation gave sales reps what they needed: from a laptop, with the click of a mouse, or at their finger tip, the ability to play video materials and sound clips, run animated graphs, glide through slide shows… In short, make a killer pitch. The above video introduced potential new sponsors and media buyers to NPR and its impressive audience base. A shorter version was later cut for faster sales presentations.
