Business Software Alliance: Software Piracy Web banner series

See who did what

creative director

JACQUES COUGHLIN

designer

Jacques Coughlin
CHRIS ROOT
Jeff Talley

writer

JACQUES COUGHLIN

Campaign objective: To raise the public awareness of what constitutes software piracy and what it costs to American business.

See second and third banners.

See the original animated story boards: concept 1, concept 2, concept 3, and concept 4.