National Public Radio: Annual Report 2003
See who did whatcreative directorJACQUES COUGHLIN
designer JEEUN LEE, JACQUES COUGHLIN
writer
- Emily Littleton,
- NPR Communications
- FOLDED: 11”X8.5”
- FLAT: 22”X17”
Designed in a tabloid page format to enhance the newsy graphic presentation of new strategic initiatives and impressive audience growth metrics, National Public Radio’s 2003 report is first and foremost a development tool. With carefully chosen pull-out quotes and statistics, it highlights the consumer and political power of NPR’s audience, the impact NPR makes on the life of its listeners, and implicitly, the business benefits of reaching NPR’s audience through corporate sponsorship.
