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Naked in Baghdad Book Tour: Promo Tool Kit

See who did what
creative director
JACQUES COUGHLIN
designer
RAISSA MACASIEB-LUDWIG
writer
NPR COMMUNICATIONS
author
ANNE GARRELS

As part of our marketing support to NPR stations, we developed suites of templated promotional and branding tools that stations customized locally. The Anne Garrels book tour is one example of a marketing toolkit created for stations that hosted a book tour stop in their market. The package, which included a poster, an invitation, a forward-promotion postcard and a print ad, efficiently ensured that stations with modest means could effectively promote the event, and that brand consistency was maintained across markets.