Roll Call Web Site Redesign
See who did what- CHRIS ROOT,
- JACQUES COUGHLIN
Roll Call is known as the indispensable news source on Capitol Hill. Yet, its outdated Web site put it at a competitive disadvantage. In particular, it hindered timely information delivery, lacked Web 2.0 new media features, and impeded revenue growth. RC wanted to launch the new site less than three months after awarding the job, a very aggressive timeline for a project of this scale. In partnership with iProductions, a Web development firm specialized in CMS platforms for news outlets, and in close collaboration with RC’s editorial management team, we completed the IA and the creative in under five weeks. We then skinned the CMS and poured content into the beta site in time for pre-launch testing. The new site elevates RC’s brand to current standards of aesthetics, user-experience, and revenue generation.
