New Brand Print System
See who did whatcreative directorJACQUES COUGHLIN
designer JACQUES COUGHLIN
photographer ANTONY NAGELMANN, STOCK
This flexible print system enabled efficient customization in 18 languages around the world. It cultivated a strong look and feel that showcased service photography. To enhance these images’ memorability, a standardized set of colorations schemes (provided as PhotoShop quadtone curves) ensured color reproduction consistency across all Iridium printed materials, whether designed in the U.S. or Taiwan. In total, by providing Iridium companies easy-to-use templates, translation services, a multi-ethnic photograph library, and printing services to leverage economies of scale, we established a worldwide brand graphic identity just as service was being launched.















